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The Soap that Sold Fear: Ivory and the Marketing Revolution

In "The Soap That Sold Fear: Ivory and the Marketing Revolution", discover how the partnership of William Procter and James Gamble transformed not just personal care products but also the very fabric of consumer culture through innovative marketing strategies. By mastering the art of emotional storytelling and leveraging societal fears, Ivory soap became a symbol of purity and reliability, creating lasting brand loyalty. This compelling narrative unveils the birth of modern marketing, illustrating how fear and desire can shape consumer behaviour and influence societal norms around cleanliness and health.

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School Patterns 7mm Squared Notebooks

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Explore the range of 7mm squared notebooks ideal for maths, science and engineering subjects. 

  • A4 size - ideal for school, college and university 
  • 100 pages of squared paper 
  • grey lined squared paper

Available as downloadable products and paperback copies from Amazon. Click on 'explore now' for details :)

Fitness and Workout Logbooks

Explore the wide range of fitness and workout logbooks that provide a convenient and structured way to track your fitness and workout progress. With these logbooks, you can easily record your workouts, track your progress and stay motivated for your fitness journey.

These logbooks are available as downloadable products from this website and as paperback copies from Amazon.

Click on 'explore now' for details :)

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Workbooks created by a fully qualified and experienced primary school teacher and college lecturer :)

Hi! My name is Shazia Akhtar and I am a fully qualified primary school teacher who taught 5 to 12 year old children in Scotland for twelve years before becoming a further education college lecturer. I have now been a lecturer for 10 years and deliver courses in early education and childcare.

I enjoy creating learning and teaching resources and materials for all types of learners that are well structured and that target key knowledge and skills.

About Me
  • Introduction to the Buy, Rehab, Rent, Refinance, Repeat Strategy

    Introduction to the Buy, Rehab, Rent, Refinance...

    Shazia Akhtar

    The "Buy, Rehab, Rent, Refinance, Repeat" strategy, commonly referred to as BRRRR, has gained significant popularity among property investors seeking to grow their portfolios efficiently. This method involves purchasing undervalued...

    Introduction to the Buy, Rehab, Rent, Refinance...

    Shazia Akhtar

    The "Buy, Rehab, Rent, Refinance, Repeat" strategy, commonly referred to as BRRRR, has gained significant popularity among property investors seeking to grow their portfolios efficiently. This method involves purchasing undervalued...

  • Be the Hero of Your Own Story

    Be the Hero of Your Own Story

    Shazia Akhtar

    Understanding the Hero's Journey The concept of being the hero of your own story is rooted in the idea of the "hero's journey," a narrative structure identified by mythologist Joseph...

    Be the Hero of Your Own Story

    Shazia Akhtar

    Understanding the Hero's Journey The concept of being the hero of your own story is rooted in the idea of the "hero's journey," a narrative structure identified by mythologist Joseph...

  • Grateful for Where I'm At, Excited About Where I'm Going

    Grateful for Where I'm At, Excited About Where ...

    Shazia Akhtar

    Reflecting on the Journey So Far The path of life is rarely a straight line. When we pause to reflect on our journey, we often realise just how far we...

    Grateful for Where I'm At, Excited About Where ...

    Shazia Akhtar

    Reflecting on the Journey So Far The path of life is rarely a straight line. When we pause to reflect on our journey, we often realise just how far we...

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  • Reflection is the base of growth

    Reflection is the base of growth

    Shazia Akhtar

    Reflection is the base of growth. You cannot grow personally, educationally or professionally without the ability to step outside yourself and look at yourself to evaluate your strengths and limitations....

    Reflection is the base of growth

    Shazia Akhtar

    Reflection is the base of growth. You cannot grow personally, educationally or professionally without the ability to step outside yourself and look at yourself to evaluate your strengths and limitations....

  • The best way to grow is to add a piece every day.

    The best way to grow is to add a piece every day.

    Shazia Akhtar

    The best way to grow is to add a piece every day. No day should be wasted on idle activities that do nothing for your growth. Every single day should...

    The best way to grow is to add a piece every day.

    Shazia Akhtar

    The best way to grow is to add a piece every day. No day should be wasted on idle activities that do nothing for your growth. Every single day should...

  • The problem is not lack of information. It's too much of it.

    The problem is not lack of information. It's to...

    Shazia Akhtar

    The problem is not lack of information. It's too much of it. Too much information overload can inhibit the learning process as the brain gets stressed. A stressed brain is...

    The problem is not lack of information. It's to...

    Shazia Akhtar

    The problem is not lack of information. It's too much of it. Too much information overload can inhibit the learning process as the brain gets stressed. A stressed brain is...

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