The Soap that Sold Fear: Ivory and the Marketing Revolution
In "The Soap That Sold Fear: Ivory and the Marketing Revolution", discover how the partnership of William Procter and James Gamble transformed not just personal care products but also the very fabric of consumer culture through innovative marketing strategies. By mastering the art of emotional storytelling and leveraging societal fears, Ivory soap became a symbol of purity and reliability, creating lasting brand loyalty. This compelling narrative unveils the birth of modern marketing, illustrating how fear and desire can shape consumer behaviour and influence societal norms around cleanliness and health.
School Patterns 7mm Squared Notebooks
Explore NowExplore the range of 7mm squared notebooks ideal for maths, science and engineering subjects.
- A4 size - ideal for school, college and university
- 100 pages of squared paper
- grey lined squared paper
Available as downloadable products and paperback copies from Amazon. Click on 'explore now' for details :)
Fitness and Workout Logbooks
Explore the wide range of fitness and workout logbooks that provide a convenient and structured way to track your fitness and workout progress. With these logbooks, you can easily record your workouts, track your progress and stay motivated for your fitness journey.
These logbooks are available as downloadable products from this website and as paperback copies from Amazon.
Click on 'explore now' for details :)
Workbooks created by a fully qualified and experienced primary school teacher and college lecturer :)
Hi! My name is Shazia Akhtar and I am a fully qualified primary school teacher who taught 5 to 12 year old children in Scotland for twelve years before becoming a further education college lecturer. I have now been a lecturer for 10 years and deliver courses in early education and childcare.
I enjoy creating learning and teaching resources and materials for all types of learners that are well structured and that target key knowledge and skills.