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The Soap that Sold Fear: Ivory and the Marketing Revolution

In "The Soap That Sold Fear: Ivory and the Marketing Revolution", discover how the partnership of William Procter and James Gamble transformed not just personal care products but also the very fabric of consumer culture through innovative marketing strategies. By mastering the art of emotional storytelling and leveraging societal fears, Ivory soap became a symbol of purity and reliability, creating lasting brand loyalty. This compelling narrative unveils the birth of modern marketing, illustrating how fear and desire can shape consumer behaviour and influence societal norms around cleanliness and health.

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School Patterns 7mm Squared Notebooks

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Explore the range of 7mm squared notebooks ideal for maths, science and engineering subjects. 

  • A4 size - ideal for school, college and university 
  • 100 pages of squared paper 
  • grey lined squared paper

Available as downloadable products and paperback copies from Amazon. Click on 'explore now' for details :)

Fitness and Workout Logbooks

Explore the wide range of fitness and workout logbooks that provide a convenient and structured way to track your fitness and workout progress. With these logbooks, you can easily record your workouts, track your progress and stay motivated for your fitness journey.

These logbooks are available as downloadable products from this website and as paperback copies from Amazon.

Click on 'explore now' for details :)

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Workbooks created by a fully qualified and experienced primary school teacher and college lecturer :)

Hi! My name is Shazia Akhtar and I am a fully qualified primary school teacher who taught 5 to 12 year old children in Scotland for twelve years before becoming a further education college lecturer. I have now been a lecturer for 10 years and deliver courses in early education and childcare.

I enjoy creating learning and teaching resources and materials for all types of learners that are well structured and that target key knowledge and skills.

About Me
  • How To Be An Entrepreneur - Embrace Failure As Part Of The Success At The End

    How To Be An Entrepreneur - Embrace Failure As ...

    Shazia Akhtar

    Understanding the Mindset of an Entrepreneur Becoming an entrepreneur starts with adopting the right mindset. It requires more than just having a business idea; it demands perseverance, creativity, self-discipline and...

    How To Be An Entrepreneur - Embrace Failure As ...

    Shazia Akhtar

    Understanding the Mindset of an Entrepreneur Becoming an entrepreneur starts with adopting the right mindset. It requires more than just having a business idea; it demands perseverance, creativity, self-discipline and...

  • People Who Lack Clarity Will Try to Damage Your Focus So Make It a Priority to Protect It

    People Who Lack Clarity Will Try to Damage Your...

    Shazia Akhtar

    Understanding the Impact of Lack of Clarity on Focus Clarity is a fundamental element in achieving one's goals and maintaining focus. When people around you lack clarity, they inadvertently create...

    People Who Lack Clarity Will Try to Damage Your...

    Shazia Akhtar

    Understanding the Impact of Lack of Clarity on Focus Clarity is a fundamental element in achieving one's goals and maintaining focus. When people around you lack clarity, they inadvertently create...

  • Work Hard in Silence, Let Your Ferrari Make the Noise

    Work Hard in Silence, Let Your Ferrari Make the...

    Shazia Akhtar

    The Philosophy of Silent Hard Work In a world that often values showmanship over substance, the concept of working hard in silence can seem countercultural. The idea is simple: focus...

    Work Hard in Silence, Let Your Ferrari Make the...

    Shazia Akhtar

    The Philosophy of Silent Hard Work In a world that often values showmanship over substance, the concept of working hard in silence can seem countercultural. The idea is simple: focus...

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  • Reflection is the base of growth

    Reflection is the base of growth

    Shazia Akhtar

    Reflection is the base of growth. You cannot grow personally, educationally or professionally without the ability to step outside yourself and look at yourself to evaluate your strengths and limitations....

    Reflection is the base of growth

    Shazia Akhtar

    Reflection is the base of growth. You cannot grow personally, educationally or professionally without the ability to step outside yourself and look at yourself to evaluate your strengths and limitations....

  • The best way to grow is to add a piece every day.

    The best way to grow is to add a piece every day.

    Shazia Akhtar

    The best way to grow is to add a piece every day. No day should be wasted on idle activities that do nothing for your growth. Every single day should...

    The best way to grow is to add a piece every day.

    Shazia Akhtar

    The best way to grow is to add a piece every day. No day should be wasted on idle activities that do nothing for your growth. Every single day should...

  • The problem is not lack of information. It's too much of it.

    The problem is not lack of information. It's to...

    Shazia Akhtar

    The problem is not lack of information. It's too much of it. Too much information overload can inhibit the learning process as the brain gets stressed. A stressed brain is...

    The problem is not lack of information. It's to...

    Shazia Akhtar

    The problem is not lack of information. It's too much of it. Too much information overload can inhibit the learning process as the brain gets stressed. A stressed brain is...

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