{"product_id":"the-soap-that-sold-fear-ivory-and-the-marketing-revolution-downloadable-digital-product","title":"The Soap that Sold Fear: Ivory and the Marketing Revolution (downloadable digital product)","description":"\u003cp\u003eIn \"The Soap That Sold Fear: Ivory and the Marketing Revolution\", discover how the partnership of William Procter and James Gamble transformed not just personal care products but also the very fabric of consumer culture through innovative marketing strategies. By mastering the art of emotional storytelling and leveraging societal fears, Ivory soap became a symbol of purity and reliability, creating lasting brand loyalty. This compelling narrative unveils the birth of modern marketing, illustrating how fear and desire can shape consumer behaviour and influence societal norms around cleanliness and health.\u003c\/p\u003e\n\u003cp\u003eThis downloadable digital product offers an in-depth exploration of one of history's most influential brand stories—perfect for educators, marketers and anyone interested in the psychology of consumer behaviour and the origins of modern advertising.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Contents\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 1: The Birth of an Industry \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 2: The Invention of Ivory Soap \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 3: The Marketing Revolution \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 4: The Fear Factor \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 5: The Evolution of Branding \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 6: The Expansion of Ivory Soap \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 7: Lessons from Ivory Soap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003eChapter 8: Conclusion \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: Helvetica; color: #262626;\"\u003e49 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis book comes as a downloadable PDF file in U.S letter size that can be printed out or displayed on any smart device. \u003c\/p\u003e\n\u003cp\u003eKindle Edition - \u003ca href=\"https:\/\/www.amazon.co.uk\/dp\/B0GZY6DHS4\"\u003ehttps:\/\/www.amazon.co.uk\/dp\/B0GZY6DHS4\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePaperback Copy UK - \u003ca href=\"https:\/\/www.amazon.co.uk\/dp\/B0H14RLW2J\"\u003ehttps:\/\/www.amazon.co.uk\/dp\/B0H14RLW2J\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePaperback Copy US - \u003ca href=\"https:\/\/www.amazon.com\/dp\/B0H14RLW2J\"\u003ehttps:\/\/www.amazon.com\/dp\/B0H14RLW2J\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Words\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ehidden history of everyday objects\u003cbr data-start=\"1233\" data-end=\"1236\"\u003etrue invention stories nonfiction\u003cbr data-start=\"1269\" data-end=\"1272\"\u003eshocking history book real stories\u003cbr data-start=\"1306\" data-end=\"1309\"\u003eindustrial revolution secrets\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eeveryday items surprising origins\u003cbr data-start=\"1374\" data-end=\"1377\"\u003ehistory of common objects\u003cbr data-start=\"1402\" data-end=\"1405\"\u003enonfiction history page turner\u003c\/p\u003e","brand":"Learning Workbooks","offers":[{"title":"Default Title","offer_id":55544922767736,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0412\/1057\/7058\/files\/TheSoapthatSoldFearCover.png?v=1777763103","url":"https:\/\/learningworkbooks.co.uk\/products\/the-soap-that-sold-fear-ivory-and-the-marketing-revolution-downloadable-digital-product","provider":"Learning Workbooks","version":"1.0","type":"link"}